The highly successful Migrants Got Talent initiative, which Multi Kulti Collective has been developing by since 2021, continues in 2025 with a renewed focus on communication activities that showcase the invaluable contributions of migrants to Bulgarian society.
Through a series of 12 in-depth journalistic pieces in leading media outlets such as Bacchus, Az Cheta, Jasmin.bg, and others, our chairperson, Bistra Ivanova, will spotlight the talents, skills, and achievements of migrants in Bulgaria. The initiative actively challenges racism, discrimination, and hate speech, striving to foster a more inclusive and just society - one where human rights are safeguarded, and diversity is recognized as a strength.
From 2021 to 2024, Migrants Got Talent produced 416 media publications across more than 35 major outlets. In 2022, the initiative was awarded the Human of the Year grand prize by the Bulgarian Helsinki Committee. That same year, Bistra Ivanova, the driving force behind the campaign, received the Agent of Change national award from JAMBA in the Communicator category for her impactful work. These accolades underscore the project's vital role in shaping public perceptions of migrants and reinforcing their positive presence in Bulgarian society.
Project news:
- Nata Stoyanova: I Tell Stories That Help Children and Families Feel Stronger – Az Cheta (11 February 2026)
- Behind the Scenes of High Fashion: Yuliana Baron's Debut Photo Exhibition – Momichetata (23 February 2026)
- Eric Halsey: Bulgaria Deserves More Than Footnotes – Az Cheta (13 February 2026)
- Migrants with Talents Present: Olena Shagay from Ukraine (Recipes) – Dnevnik (8 February 2026)
- No Bar, No Stage, No Fuss – How Ecstatic Dance Is Taking Over Sofia – Go Guide (10 February 2026)
- Mahsa Nouraei on Persian Literature as a Living Bridge Between Centuries and Cultures – Az Cheta (7 February 2026)
- Migrants Got Talent Presents: Tea Culture Around the World – Dnevnik (30 January 2026)
- Migrants Got Talent Presents: Sri Lankan Cuisine – Bacchus (10 January 2026)
- Anete Kruusmägi: My Hobby Is Living in Different Places and Making Them Part of My Story – Az Cheta (15 December 2025)
- Dr. Ngo Thi Thuc: Blaga Dimitrova Is a Great Poet and a Special Friend of the Vietnamese People – Az Cheta (25 November 2025)
- Anna Bahryana: Ukrainian Culture Is an Instinct for Self-Preservation – Az Cheta (4 April 2025)
Beneficiary: Journalist Bistra Ivanova
Funding: You and Lidl for Our Tomorrow
Timeframe: January 2025 - February 2026
This publication was created as part of the Migrants Got Talent 2025 project. The project is made possible through Lidl Bulgaria's largest social responsibility initiative, You & Lidl for Our Tomorrow, in partnership with the Workshop for Civic Initiatives Foundation, the Bulgarian Donors’ Forum, and the Association of European Journalists. The content is the sole responsibility of Bistra Ivanova and does not reflect the official views of the funding organizations.
